instantgirl

OK, so I’ve filed the invoices, input the timesheets and updated the schedules. Now, I’m printing out the contracts. What else do you need?

Please go to Rathergood.com/singing_kitties. They’ve done a mash-up of your favorite internet kitten videos. How people have time to to this, I don’t know but I’m glad they do.

So, every day when I drive to work I take Bicknell down to Main Street in Santa Monica because it gives me a clear view of the ocean and every day I can see the ocean is a good day. Anyway, there’s this house that has two plastic ducks out front, where the mailbox normally is placed, and the owner dresses these ducks in custom-made outfits. I walked over there yesterday to take a photo of the ducks, who were dressed in the lovely beach outfits on the top. I met the owner’s tenant who is a lovely guy and we chatted for a bit and exchanged cards. Today, he emailed me to tell me that the outfits had been changed to a back-to-school theme, complete with cheerleader ducklings (which you can’t see in the photo above). I love that this lady does this for the sole purpose of entertaining herself and the passers by.

This is my favorite ad (besides the ones we’ve done) on TV right now. It’s cheap, it’s happy and it’s memorable. The song was done by the Buckwheat Boyz and you can listen to the whole thing here. Check out their MySpace page here. The Baskin Robbins spot is supplemented by a contest where you can win $10,000 and $1,000 in ice cream cake. Enter here. The ad was done by Cliff Freeman & Partners. Kudos to them.

I have no idea if this movie is good or not, but I know the poster is NOT good. The movie “9,” which IMDB describes as “a post-apocalyptic nightmare in which all of humanity is threatened” is being promoted in theaters with the poster at left. Theoretically, you are supposed to scan the barcode with your phone and that takes you somewhere fab. Well, it takes you a lot of places and then you end up where you started. Check out this review of the promo. Visually, the barcode is interesting because these barcodes are just creeping into U.S. use, but why not just make the whole thing look better and make whatever I’m clicking through to be worth it.

Apparently, this poster has won some sort of award but that makes me sad. Award for what? Overuse of the glow feature in Photoshop? Most clicks before getting to a relevant destination?

Yet another example of good concept, bad execution.