Talk To The Hand


Wowa! Or I guess that’s “Lady Wowza” to you. There’s a new campaign just out from Summer’s Eve which uses a hand to represent a va-jay-jay. Fifty bucks says there were more men than women involved in the development of the concept. All kinds of groups are up in arms because the ad that targets Hispanics features a leopard thong and the ad that features an African American hand is a little too “gurlfriend” for some people’s tastes. I think it’s actually a great idea for communicating a difficult subject to promote on TV but the execution is flawed. Yes, they definitely pandered to ethnic and racial stereotypes. They could have done something simple, like the talking heads from Anthem, and it would have been much funnier and more effective. If the adage that any press is good press is true then these folks have a winner. Adweek thinks it’s a great improvement over last year’s campaign, which had the message that if you douche more you earn more. Like I said, wowsa!

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