instantgirl

Real good is, well, real good. The lyrics are “I like beef.” It’s pretty simple.

I was working in the lab late one night
When my eyes beheld an eerie sight
For my monster from his slab began to rise
And suddenly to my surprise

He did the mash, He did the monster mash
The monster mash
It was a graveyard smash
He did the mash
It caught on in a flash
He did the mash, He did the monster mash

Thanks to Bobby “Boris” Pickett. Happy Halloween!

Please go to Rathergood.com/singing_kitties. They’ve done a mash-up of your favorite internet kitten videos. How people have time to to this, I don’t know but I’m glad they do.

So, every day when I drive to work I take Bicknell down to Main Street in Santa Monica because it gives me a clear view of the ocean and every day I can see the ocean is a good day. Anyway, there’s this house that has two plastic ducks out front, where the mailbox normally is placed, and the owner dresses these ducks in custom-made outfits. I walked over there yesterday to take a photo of the ducks, who were dressed in the lovely beach outfits on the top. I met the owner’s tenant who is a lovely guy and we chatted for a bit and exchanged cards. Today, he emailed me to tell me that the outfits had been changed to a back-to-school theme, complete with cheerleader ducklings (which you can’t see in the photo above). I love that this lady does this for the sole purpose of entertaining herself and the passers by.

This is my favorite ad (besides the ones we’ve done) on TV right now. It’s cheap, it’s happy and it’s memorable. The song was done by the Buckwheat Boyz and you can listen to the whole thing here. Check out their MySpace page here. The Baskin Robbins spot is supplemented by a contest where you can win $10,000 and $1,000 in ice cream cake. Enter here. The ad was done by Cliff Freeman & Partners. Kudos to them.

Enjoy! Thanks to Jenny Pfister for sending the link to me.

OK, so we won some awards. My agency (Signal Theory) won a Summit Creative Award and two Telly Awards (one for animation and one for children’s audience) for a Pokémon TV spot we did last year. We didn’t used to care about awards but then we realized clients care about awards. And then we started collecing statues and it became kind of fun. You can check out the TV spot here. Thanks to everyone for their hard work on the spot.

Kingsford Goes to the Beach – video powered by Metacafe
Slay me!

This is a nice promotion from Reeses.  Development must have cost them some dime, as they say, so let’s hope they are putting some media behind it.  It will be interesting to see if this is web only or on TV too.

OK, I admit it. I wanted to see how the system works so I hyped myself and now I’m ranked #14. Yeah, it’s addictive.

This ad from the UK is really good. Yes, it’s a rip-off of Improv Everywhere but imitation is the sincerest form of flattery.  Have been pitching a guerilla stunt in Grand Central to clients for years but, so far, no takers.