instantgirl » Yum Yay http://instantgirl.com just add water Thu, 01 Mar 2012 22:10:03 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 What the doody were they thinking http://instantgirl.com/2010/07/19/what-the-doody-were-they-thinking/79.html http://instantgirl.com/2010/07/19/what-the-doody-were-they-thinking/79.html#comments Mon, 19 Jul 2010 18:35:19 +0000 admin http://instantgirl.com/?p=79 Check out the new campaign for Quiznos by WongDoody . I’m all for putting cats in advertising. In fact, that’s one of my goals for 2010. However, the spot has to be entertaining. This one is just weird. Clearly, they’ve been influenced by rathergood.com, who popularized the Viking Kittens series, but the hook of that series is that it’s cute kittens juxtaposed with hard rock. There’s no irony and the kittens take away from the message, which is $4, $3, $2 sandwiches. If you look at the press release it’s clear they also want user-generated content. Unfortunately, I think this is a classic case of the client and/or agency wanting to put everything but the kitchen sink into the concept. Also, apparently they created the concept and produced it in a week. Next time, spend some money on music licensing and kill the part about using the UG content in the ad campaign.

Quiznos still with kittens

Quiznos still with kittens

]]> http://instantgirl.com/2010/07/19/what-the-doody-were-they-thinking/79.html/feed 0 Yum Yum Good http://instantgirl.com/2009/11/30/yum-yum-good/56.html http://instantgirl.com/2009/11/30/yum-yum-good/56.html#comments Tue, 01 Dec 2009 00:08:51 +0000 admin http://instantgirl.com/?p=56

Real good is, well, real good. The lyrics are “I like beef.” It’s pretty simple.

]]> http://instantgirl.com/2009/11/30/yum-yum-good/56.html/feed 0 Monster Mash http://instantgirl.com/2009/10/29/monster-max/48.html http://instantgirl.com/2009/10/29/monster-max/48.html#comments Thu, 29 Oct 2009 23:40:56 +0000 admin http://instantgirl.com/?p=48 ducks halloween

I was working in the lab late one night
When my eyes beheld an eerie sight
For my monster from his slab began to rise
And suddenly to my surprise

He did the mash, He did the monster mash
The monster mash
It was a graveyard smash
He did the mash
It caught on in a flash
He did the mash, He did the monster mash

Thanks to Bobby “Boris” Pickett. Happy Halloween!

]]> http://instantgirl.com/2009/10/29/monster-max/48.html/feed 3 Rathergood is Rather Good http://instantgirl.com/2009/09/16/rathergood-is-rather-good/45.html http://instantgirl.com/2009/09/16/rathergood-is-rather-good/45.html#comments Wed, 16 Sep 2009 23:59:12 +0000 admin http://instantgirl.com/?p=45

Please go to Rathergood.com/singing_kitties. They’ve done a mash-up of your favorite internet kitten videos. How people have time to to this, I don’t know but I’m glad they do.

]]> http://instantgirl.com/2009/09/16/rathergood-is-rather-good/45.html/feed 1 Duck and Cover http://instantgirl.com/2009/09/15/duck-and-cover/44.html http://instantgirl.com/2009/09/15/duck-and-cover/44.html#comments Tue, 15 Sep 2009 23:18:23 +0000 admin http://instantgirl.com/?p=44 ducks in summerducks back 2 school

So, every day when I drive to work I take Bicknell down to Main Street in Santa Monica because it gives me a clear view of the ocean and every day I can see the ocean is a good day. Anyway, there’s this house that has two plastic ducks out front, where the mailbox normally is placed, and the owner dresses these ducks in custom-made outfits. I walked over there yesterday to take a photo of the ducks, who were dressed in the lovely beach outfits on the top. I met the owner’s tenant who is a lovely guy and we chatted for a bit and exchanged cards. Today, he emailed me to tell me that the outfits had been changed to a back-to-school theme, complete with cheerleader ducklings (which you can’t see in the photo above). I love that this lady does this for the sole purpose of entertaining herself and the passers by.

]]> http://instantgirl.com/2009/09/15/duck-and-cover/44.html/feed 0 What Makes Me Happy? This! http://instantgirl.com/2009/09/10/what-makes-me-happy-this/43.html http://instantgirl.com/2009/09/10/what-makes-me-happy-this/43.html#comments Thu, 10 Sep 2009 23:51:22 +0000 admin http://instantgirl.com/?p=43

This is my favorite ad (besides the ones we’ve done) on TV right now. It’s cheap, it’s happy and it’s memorable. The song was done by the Buckwheat Boyz and you can listen to the whole thing here. Check out their MySpace page here. The Baskin Robbins spot is supplemented by a contest where you can win $10,000 and $1,000 in ice cream cake. Enter here. The ad was done by Cliff Freeman & Partners. Kudos to them.

]]> http://instantgirl.com/2009/09/10/what-makes-me-happy-this/43.html/feed 0 Look at the first shot of the back feet http://instantgirl.com/2009/07/16/look-at-the-first-shot-of-the-back-feet/41.html http://instantgirl.com/2009/07/16/look-at-the-first-shot-of-the-back-feet/41.html#comments Thu, 16 Jul 2009 22:58:00 +0000 admin http://instantgirl.com/?p=41

Enjoy! Thanks to Jenny Pfister for sending the link to me.

]]> http://instantgirl.com/2009/07/16/look-at-the-first-shot-of-the-back-feet/41.html/feed 0 I’d like to thank the Academy… http://instantgirl.com/2009/07/06/id-like-to-thank-the-academy/39.html http://instantgirl.com/2009/07/06/id-like-to-thank-the-academy/39.html#comments Mon, 06 Jul 2009 20:44:40 +0000 admin http://instantgirl.com/?p=39 summit awards logotelly awards logo

OK, so we won some awards. My agency (Signal Theory) won a Summit Creative Award and two Telly Awards (one for animation and one for children’s audience) for a Pokémon TV spot we did last year. We didn’t used to care about awards but then we realized clients care about awards. And then we started collecing statues and it became kind of fun. You can check out the TV spot here. Thanks to everyone for their hard work on the spot.

]]> http://instantgirl.com/2009/07/06/id-like-to-thank-the-academy/39.html/feed 0 Wittle Piggy http://instantgirl.com/2009/04/02/wittle-piggy/33.html http://instantgirl.com/2009/04/02/wittle-piggy/33.html#comments Fri, 03 Apr 2009 01:03:00 +0000 admin http://instantgirl.com/?p=33

Kingsford Goes to the Beach – video powered by Metacafe
Slay me!

]]> http://instantgirl.com/2009/04/02/wittle-piggy/33.html/feed 0 Hip Hop Peanut Buttah http://instantgirl.com/2009/03/03/hip-hop-peanut-buttah/30.html http://instantgirl.com/2009/03/03/hip-hop-peanut-buttah/30.html#comments Tue, 03 Mar 2009 20:53:31 +0000 admin http://instantgirl.com/?p=30 Reeses Hip Hop DanceThis is a nice promotion from Reeses.  Development must have cost them some dime, as they say, so let’s hope they are putting some media behind it.  It will be interesting to see if this is web only or on TV too.

OK, I admit it. I wanted to see how the system works so I hyped myself and now I’m ranked #14. Yeah, it’s addictive.

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