instantgirl

OK, this is hilarious. We’ve all been there, we’ve all done that, we’ve all worked with THAT client, we all think we’re hipper than we are. Thanks to Dan for sending this via Sam. Now go get a job!

I have no idea if this movie is good or not, but I know the poster is NOT good. The movie “9,” which IMDB describes as “a post-apocalyptic nightmare in which all of humanity is threatened” is being promoted in theaters with the poster at left. Theoretically, you are supposed to scan the barcode with your phone and that takes you somewhere fab. Well, it takes you a lot of places and then you end up where you started. Check out this review of the promo. Visually, the barcode is interesting because these barcodes are just creeping into U.S. use, but why not just make the whole thing look better and make whatever I’m clicking through to be worth it.

Apparently, this poster has won some sort of award but that makes me sad. Award for what? Overuse of the glow feature in Photoshop? Most clicks before getting to a relevant destination?

Yet another example of good concept, bad execution.

So I just returned from vacation in Paris and the UK. Yes, I am a lucky gal.

Anyway, I was struck by these weird Orangina ads. Each one has a sexualized animal on them. Some are women, like the big-busted deer at left, and some are men. All are physically fit to the extreme and their bodies are human but they have animal hair and animal heads.

Why?

A sexy deer or manly bear isn’t going to make me rush out to spend 2 Euro on a bubbly orange drink but maybe I’m just too American to get it.

These ads were made by an agency called Fred & Farid in Paris.  Check out some other Orangina work here. The TV ads are funnier than the outdoor. I guess you have to see the TV ads to get the context but I didn’t see any TV ads for Orangina while I was there but I sure did see a lot of outdoor. These guys apparently have a thing for sexy animals.

Wish I could get a client like that. So the idea is that there’s this whale that’s a pregnant woman and she’s worried about her weight…

This ad from the UK is really good. Yes, it’s a rip-off of Improv Everywhere but imitation is the sincerest form of flattery.  Have been pitching a guerilla stunt in Grand Central to clients for years but, so far, no takers.

Check out this post from advertising/design goodness about a USA Networks “For Your Consideration” package for Burn Notice that is done in invisible ink. The package includes a black flashlight which makes the copy appear. Pretty neat.